I have always loved a field trip. I am the first mom to sign up for anything my son or daughter goes on. The Getty—I’m there. The zoo—I wanna go too. A good field trip can always offer up some inspiration.
In second grade I had just flown up from a Brownie to a Girl Scout. At last I had my wings. And the first item on the troop’s agenda was a field trip to Jays potato chip factory in downtown Milwaukee. I remember the big open warehouse space, the metal staircases everywhere, the workers with their pale blue uniforms, plastic gloves and hats. I remember the sound of the conveyor belts and the fresh aroma of hot, crisp potato chips rolling down them.
At the end of the tour we all walked out with a big warm white box with Jays written in blue across the front filled with bags of freshly made chips. The purpose of trip was to show us how potato chips were made so we could earn our research badge. But I also think they were secretly recruiting future factory workers. Hey, a job opportunity is a job opportunity, but I had no intention of working in a factory. Becoming a junk food tycoon? Maybe. Creating my own line of snack foods?! Dreamy!
Riding home on the bus proudly holding my warm box of Jays I knew I was changed by that trip. My perspective on the world was expanded and my future just a bit brighter. Well maybe I can be idealistic. But that’s the power of a field trip, and I do believe I was changed by that potato chip factory.
Perhaps the boys who brainstormed Warby Parker were fortunate enough to peer inside the workings of a factory in their youth! Or not. But these are four smart guys. Graduates of Wharton, they created a business model that is hip, accessible and affordable. Warby Parker is named after two of Jack Kerouac’s earliest characters, Warby Pepper and Zagg Parker, uncovered in his personal journals.
Warby Parker is eyewear with a purpose. Buy a pair, give a pair (to someone in need), the frames and prescription lenses are $95, no matter how you slice it.On a recent trip to the pop-up store in New York City’s Meat Packing district, I was delighted with the design of the store and the aesthetic of the brand.
Back in LA on a recent field trip, I discovered the store-in-store behind the boutique Confederacy in Los Feliz and was equally pleased. Many of the stores offer a complimentary photo booth to shed some fun perspective on your choices, and the online virtual gallery is extremely accurate. To get $5 off any Warby Parker glasses, physically go to the Confederacy to receive the code to use in store or online.
These folks are very accommodating and want you to be satisfied. My daughter Wyni’s purchase arrived and she wasn’t pleased with the frame color and they were more than happy to exchange.
I wanted to feature a few pairs on real faces, so here you go.
Zeut in the Zagg and Wyni in the Preston
Danny in the Crosby, Cortes in the Sinclair and I am wearing the Willoughby fade
Frances wearing the Winston
I’m choosing my pair this week. Let me know what you find!